A curious juxtaposition

Just fin­ished reg­is­ter­ing my new toast­er oven (or “mini oven” as the com­pa­ny would have it). On the last screen, where I’m encour­aged to set a pass­word for my new account (one more I’ll prob­a­bly nev­er sign into again), I was asked two questions:

  • Do you want to receive occa­sion­al emails from the com­pa­ny about prod­ucts and ser­vices? (No. As usual.)
  • Do you own a Nespres­so™ machine?


Curi­ous as to why they’d be inter­est­ed in my sit­u­a­tion vis-à-vis Nespres­so™, I did a quick Google search for [company name] nespresso. Turns out that the com­pa­ny makes com­pat­i­ble land­fill-chok­ing pods for the Nespres­so™ machine.

Live and learn.