“Truth” in advertising

Last night I saw an ad for Eragon, which ran a bit like this:

“The crit­ics are in agree­ment! [praise for Eragon]! [praise for Eragon]! Now playing!”

I could­n’t help but notice that they had all of two quotes prais­ing the film, so I decid­ed I’d do my own research. I went to that clear­ing­house of crit­i­cal opin­ion, rottentomatoes.com. Regard­ing Eragon: The film had a 12% rat­ing. (Hmmm. Overnight it’s climbed to 13%.) This means that 13% of the crit­ics weigh­ing in on the film had a high opin­ion of the movie, and 87%, well, didn’t.

The crit­ics are in agree­ment, but I don’t think that’s the kind of mes­sage that puts but­tocks in the­atre seats.